This past March marked an intense year of uncertainty and rapid transformation in nearly every aspect of our lives due to the COVID-19 pandemic. Yet, we have collectively demonstrated the values of resilience, solidarity, and fairness in the face of many national and international challenges. The prevalence and prioritization of such values within public policy and social consciousness goes to show that we might not want to simply return to our pre-Covid normal. Instead, we have an opportunity to rebuild our systems and structures in a way that embodies these critical values. It is a chance to build the world that we want to believe in.

The Covid era has made it clear that we have an obligation to innovate and build the future today. In hindsight, many great innovations were accomplished by digging into seemingly elementary ideas and blindspots. It is only by flipping paradigms — perhaps even simultaneously taking a contrarian approach — and being receptive to ideas that challenge standard assumptions that we can fuel such achievements. This philosophy also serves as a practical playbook; companies who win increasingly do so by embracing a culture of continuously creating new things instead of stewarding old success.

This past semester, in our third issue, the NBR team worked to rethink solutions to several challenges arising from the pandemic. In response to accelerated digitization, we present how Livenation can use AI and machine learning to win in the arena of live entertainment and how banks can reconfigure themselves for the modern retail consumer. The ingenuity of several UBC Alumni leading world class startups in Western Canada and the flourishing strengths of “alternative” startup ecosystems across Canada are highlighted in two articles. Finally, we outline how companies can authentically deploy Equity, Diversity, and Inclusion strategies and how such factors can improve the law school standardized testing market.

Special thanks are given to our UBC Sauder Faculty Advisors, Alumni Content Advisors, and partners such as the Commerce Undergraduate Society for their continued support of NBR. Lastly, I would like to thank you, the reader, for engaging with our content and events. Creating and supporting audacious ideas can be a lonely endeavour, so I hope this edition inspires you to not only challenge the status quo and common assumptions, but to champion new ideas instead of quickly dismissing them. The world would be better off for it.




Saavin Lidder

Founder, Editor-in-Chief